Brief: Create a promotional campaign using a giveaway pack of postcards for the Melbourne Museum.
Audience: Visitors to Melbourne.
SMP: Come explore history, culture, science, and nature at Melbourne Museum.
Idea: Make sending postcards a game between the sender and the receiver by matching the postcard to the artefacts found in the Melbourne Museum - using hints from the artwork on the front of the postcard and the hint on the back.
