Brief: To make consumers fall in love with a new brand.
Insight: 85% of people consider what they'd like to wear to their own funeral.
Idea: A 100% compostable clothing range for the deceased.
SMP: Go out in style, with luxury compostable clothing for all the dearly departed.
![](https://cdn.myportfolio.com/756047f7-b0be-4462-95ec-8086c07a8731/881fe853-5ac2-4121-81f2-a2770fcf907b_rw_1920.gif?h=1f9735f6d9de1c794570ddbd15f8b243)
![](https://cdn.myportfolio.com/756047f7-b0be-4462-95ec-8086c07a8731/519286ce-f967-43da-9caf-f5298a04972b_rw_1920.gif?h=4ea0824a4ac7efe19697f2b1d41e8d72)
![](https://cdn.myportfolio.com/756047f7-b0be-4462-95ec-8086c07a8731/d50ed21a-0587-4ccb-9a59-821be97822da_rw_1920.gif?h=a7965800989afb210e7ce63ef1f0b3db)
![](https://cdn.myportfolio.com/756047f7-b0be-4462-95ec-8086c07a8731/7ee78528-7d2f-4f12-b50e-edfd6235b0cc_rw_1920.gif?h=662aa6a163ac411014fe25145d88be35)
![](https://cdn.myportfolio.com/756047f7-b0be-4462-95ec-8086c07a8731/656d73d3-a344-4fac-9c44-1f67976fc844_rw_1920.gif?h=2f78de75b859846a675727b795a01bc6)
Creative Team:
Erin Beers - Copywriter/Video Editing/Research/Brain
Ashley Evans - Art Direction
Hannah Cheung - Art Direction/Animation (me)