Brief: To make consumers fall in love with a new brand.
Insight: 85% of people consider what they'd like to wear to their own funeral.
Idea: A 100% compostable clothing range for the deceased.
SMP: Go out in style, with luxury compostable clothing for all the dearly departed.
Creative Team:
Erin Beers - Copywriter/Video Editing/Research/Brain
Ashley Evans - Art Direction
Hannah Cheung - Art Direction/Animation (me)
